Atlantic Realty

Vacation Property Planner Design and Layout

Project Brief

Client:
Atlantic Realty
Kitty Hawk, Nags Head, and Duck, North Carolina

Services Provided:
Brochure Design & Layout
Cover Design
Custom Illustrations

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Project Description

Atlantic Realty was ahead of the marketing curve when they decided to stop printing a full catalog showcasing each of their  rental properties each year. The cost  was outrageous to print so many  catalogs with so many pages. And it  never failed, as soon  as the book would go to  print, another home would join or leave the program. It was impossible to keep up to date, especially as it only printed once per year. So, they decided to make the most of new, modern marketing, their website. The  website was always up to date and always offered  the most accurate information about all of their properties.

We  decided not to do away with the  print  catalog altogether,  as many people do still enjoy flipping through the brochure and looking at homes and dreaming of their OBX Adventure.  So, we re-worked the traditional property catalog to work as an overall guide introducing their company, their homes, their procedures… and directing interested folks to their website for up to the minute information about all of their properties.

Atlantic Realty’s 2012 vacation guide shows off a fresh, modern design with easy-to-find features such as their rental programs, activities, communities, maps, planning guide, policies, and calendar. The calendar is printed  on an insert sheet, and can  be  reprinted  each year as only a single page insert. The catalogs were able to be printed in higher quantity  (at a lower cost per catalog) and can be  used for a few years before needing an update and re-print. The move to a non-catalog brochure was a great decision for Atlantic Realty.

We get constant kudos about it as well. Win/Win!

 

Custom  Illustrations

This project features custom illustrations for the location map, local attractions, and other illustrations as needed throughout the brochure.

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