We started out by helping Craig See come up with a business name. He came to us completely new without a name or anything. So we did a bunch of research, bounced some ideas back and forth and started to develop his brand. Once we settled on the name we started in on the logo. He wanted to keep it simple by leaving it black/white allowing us to develop his color palette through his website and print marketing. The business does real estate and land sales so he wanted it to have an outdoors feel to it. We went with a silhouette of a mountain to depict the ridge and a western font to depict the pioneer aspect.